Do you ever wonder how certain colors become fashionable? Why is is that in any particular season every piece of fashion or home accessory you see is shown in a popular hue? These things don’t just happen randomly. They are CHOSEN by a group of experts. Pantone, a company specializing in color matching for print, releases these colors each season.
Annually, Pantone declares a particular color “Color of the Year”. Twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations’ color standards groups. After two days of presentations and debate, they choose a color for the following year; for example, the color for summer 2013 was chosen in London in the spring of 2012.
Pantone has said that color “has always been an integral part of how a culture expresses the attitudes and emotions of the times.” Colors of the 1960s were chosen in conjunction with the rise of youth culture, counterculture and social revolution; including Hot Pink (17-1937), Vermillion Orange (16-1362), Grass Green (15-6437), Lemon Chrome (13-0859), Cyan Blue (16-4529), and Bright Violet (19-3438). Recession and growing environmental awareness in the 1970s brought “earthy colors” like Avocado (18-0430), Burnt Sienna (17-1544), Carafe (19-1116), Harvest Gold (16-0948), Rust (18-1248), and Corsair (19-4329). MTV, and similar cultural influences, and economic upturn are responsible for the more vibrant colors of the 1980s; Lavendula (15-3620), Radiant Orchid (18-3244, also color of the year in 2014), Mauve Orchid (16-2111), Ribbon Red (19-1663), Royal Blue (19-3955), and Rose Violet (17-2624). The 1990s, with rise of graffiti, grunge and zen, saw the colors Overcast (14-0105), Lead Gray (17-1118), Oasis (16-0540), Super Lemon (14-0754), Firecracker (16-1452), and Scuba Blue (16-4725).
FALL 2016: A Unity of Strength, Confidence and Complexity
The desire for tranquility, strength, and optimism have inspired a Fall 2016 color palette that is led by the Blue family.
Along with anchoring earth tones, exuberant pops of vibrant colors also appear throughout the collections. Transcending gender, these unexpectedly vivacious colors in our Fall 2016 palette act as playful but structured departures from your more typical fall shades.
Blue skies represent constancy as they are always above us. Grays give a feeling of stability, Red tones invite confidence and warmth, while the hot Pinkish Purples and Spicy Mustard Yellows suggest a touch of the exotic.Leatrice EisemanExecutive Director of the Pantone Color Institute™